MOLLY
MARSLAND
Case Study: Canopy & Stars
The client:
Founded in 2010, Canopy & Stars' mission is to find the best in glamping (think treehouses, cabins and other unique spaces) that help people live a life more wild.
They now list over 850 accommodation providers across the UK and Europe.
The brief:
To showcase sites in an organic, UGC style way that feels natural to prospective customers. Videos were especially used to highlight the unique features of the space being shot and to reflect what a potential stay could look & feel like. Emphasis was placed on the emotional reaction to the site rather than the features specifically (as with more advertorial content).
The feedback:
"Molly created beautiful photo and video content for several of our spaces, showcasing each thoughtfully and with character. She was a pleasure to work with, really understood us as a brand, and fulfilled the briefs brilliantly."
Helen - Social Media and Content Executive